Omnicom Media Group · Hearts & Science — Pharma advertising compliance (fair balance)

Fair balance
for agency delivery teams

Promotional claims without concurrent risk disclosure create regulatory exposure. I engineered role-based fair-balance curricula for agency delivery teams at Omnicom Media Group · Hearts & Science—pairing promotional copy directly with required risk and Important Safety Information (ISI) disclosures.

Employer
Omnicom Media Group · Hearts & Science
Role
Enablement / learning curricula (agency)
Category
Pharma advertising compliance · fair balance
Scope
Fair-balance curricula · role-based enablement · pharma / CPG end-clients (names withheld)
Clients
pharma / CPG end-clients (names withheld)
Partners
Agency delivery / enablement teams

← All cases

Map promotional vs risk language into reusable learning patterns

Promotional messaging missing fair-balance components violates regulatory standards—risk disclosures and ISI must anchor to claims natively.

Structured complex promotional claims and mandatory ISI risk disclosures into repeatable, role-based learning frameworks. This enabled creative and delivery teams to treat fair balance as an integrated operational standard during production, mitigating compliance risk prior to external legal review or campaign execution.

Fair balance learning UI — promotional claim paired with Important Safety Information (ISI) — illustrative — Illustrative: in-module fair balance / ISI learning UI — promotional claims paired with required risk disclosure. Not a literal employer screenshot.

Role-based fair-balance enablement for delivery teams

Targeted compliance execution across pharmaceutical and CPG client portfolios (names withheld).

Engineered tailored enablement programs aligned directly with medical and pharmaceutical advertising workflows. Deployed role-based paths so fair-balance compliance was executed natively within daily production routines rather than managed as static reference docs.

Promotional vs required risk pairing UI — illustrative — Illustrative: promo language paired with required risk language — fair-balance pair. Not a literal review tool.

Supporting SQL / data enablement (secondary)

Integrated specialized SQL and data enablement modules within agency curricula to optimize delivery operations while maintaining fair balance as the operational core.

SQL / data enablement learning UI — supporting craft — illustrative — Illustrative: SQL / data enablement UI — supporting delivery-ops craft beside the fair-balance lead. Not a literal employer screenshot.

Corporate arena classroom — ~50 learners practicing SQL at desktops — illustrative — Illustrative: SQL / data enablement mood still — supporting beat only. Fair balance remains the case lead.

What shipped

Fair-balance curricula — promo claims paired with required risk / ISI
Role-based enablement for medical / pharma ad delivery (pharma / CPG end-clients (names withheld))
SQL / data enablement as supporting delivery-ops craft

What this enabled

A scalable regulatory compliance model for highly regulated advertising ops—embedding mandatory risk frameworks directly into production workflows to guarantee policy adherence prior to campaign distribution.