Uber — Stand Up Speak Up video campaign

A video-led Speak Up campaign,
not a one-off awareness drop

Stand Up Speak Up was a video-forward ethics and compliance initiative. I led and produced the end-to-end effort—strategy, creative direction, and multi-touch distribution—transforming standard compliance messaging into compelling, watchable content fully aligned with legal counsel.

Employer
Uber
Role
Manager, Legal – Compliance
Category
E&C video campaign · Speak Up
Scope
Video campaign lead · multi-touch distribution · counsel-aligned Speak Up messaging
Surfaces
Campaign video · multi-touch / journey distribution
Partners
Legal / E&C · communications · production partners as needed

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Build Speak Up as a video campaign

Led and produced campaign strategy and creative direction to make cultural ethics messaging genuinely watchable—moving beyond traditional inbox reminders.

Reporting channels and Speak Up obligations fail when buried in passive policy text. I led the strategy, creative direction, story narrative, and production to ensure critical Speak Up messaging resonated across global audiences, remained strictly counsel-aligned, and operated as a high-impact campaign rather than a standalone video drop.

Speak Up / compliance awareness journey — illustrative — Illustrative: Speak Up / compliance-awareness journey mood — not a literal final cut frame.

Package the film so learners can find and finish it

Video content alone cannot drive culture. By designing a multi-touch distribution architecture—spanning discovery, viewer engagement, and direct Speak Up integration—I ensured the campaign maintained high visibility and pull-through across learner touchpoints.

Campaign packaging / journey pattern — illustrative — Illustrative: multi-touch / packaging pattern language — campaign distribution context.

Keep counsel alignment without flattening the message

Ethics and culture messaging that safeguards legal integrity while driving authentic engagement.

Enterprise compliance communications demand rigorous legal review. My role was to balance narrative craft with regulatory precision: delivering a human, compelling Speak Up story that Legal & Compliance could fully endorse—applying the same rigor expected of policy governance to high-production media.

Caracas, Venezuela skyline — cinematic mood — illustrative — Illustrative: Caracas / Venezuela skyline mood still for the Speak Up journey beat. Not a cleared campaign frame.

What shipped

Video-led Stand Up Speak Up campaign (strategy + creative + production)
Multi-touch / journey distribution beyond a single drop
Counsel-aligned Speak Up / ethics culture messaging

What this enabled

A scalable creative and governance blueprint for enterprise compliance storytelling—delivering legal-cleared media that drives long-term cultural engagement beyond standard LMS assignments.